A/B Testing and Personalization

A few years back, tech evangelists were preaching that having a unique website or app was the key to success. And for the most part, they were right. In the old Internet paradigm, people needed to find their niche, which...

Digital transformation has been one of the biggest trends in the past 10 years. Managers, executives, and entrepreneurs around the world have digital transformation at the top of their agenda. As a result, it’s almost impossible to talk about the...

The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...

Our New eBook: How to Build a Strong Optimization Practice This week we released the eBook,  How to Build a Strong Optimization Practice.   Before you download it, let’s see how a strong optimization practice can be built in the context of a...

An organized infrastructure is needed to build an optimization practice, which involves the resources and availability of an entire team. Sounds overwhelming, right? Building a strong optimization practice doesn’t have to be though. With more hands on deck instead of...

Most ideas I hear are not based on data, but rather on what people believe. You need to have a model to make those big decisions objective. Subway undergoes an important digital transformation, in a world where personalizing your customer’s experience is...