Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. Analysts around the world use it to discover high-value audiences and power customer intelligence for their business. Adobe Analytics APIs offer limitless ways to integrate the most important customer data into key business processes.

 

Through RESTful endpoints, the app can query the same metrics and dimensions exposed in Analysis Workspace, dive deep through data with unlimited levels of breakdowns, apply search and segment filters and date ranges, and more.

 

Simply put, Adobe Analytics helps gather, organize, analyze, and report on everything customers do through web analytics. You can connect directly to Adobe Analytics and visualize all your data in a unified view to answer important business questions.

 

Adobe Analytics is an extremely complex suite, which helps analytics firms, such as Cognetik, generate millions of dollars in incremental revenue for Fortune 1000 companies. 

 

Therefore, we will address the multiple topics of Adobe Analytics in a new guide series. 

 

Analysis Workspace

In this first post, we will present the Analysis Workspace, one of Adobe’s flagship tools that can help you make actionable, data-based decisions for your organization. The freeform table, which is the most common visualization, lets you easily create customized reports using dimensions, metrics, segments, and date ranges.

 

With the Analysis Workplace, you have full control over project elements and components, and it provides freedom and flexibility. 

 

Analysis Workspace removes all of the typical limitations of a single Analytics report. It provides a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (dimensions, metrics, segments, and time granularities) to a project. Instantly create breakdowns and segments, create cohorts for analysis, create alerts, compare segments, do flow and fallout analysis, and curate and schedule reports for sharing with anyone in your business.


Image Source: Adobe Analytics Blog 

Intra-linking to Panels and Visualizations

Alongside the rich, text-editing capabilities of Analysis Workspace, you can link down to specific panels and visualizations within a project from a text box, such as creating a project’s table of contents. 

 

Once you’re done, you can share these links the same way you share a project link to direct someone to a specific visualization or panel within a project. (You can link users to other projects that may be of interest to them by going to Share > Get Project Link and embedding this link in project descriptions). 

 

In order to add intra-linking to your project, you first need to drag a text visualization into a project (maybe next to a visualization or table that needs some context). 

 

Then, populate the text box (maybe with a table of contents) and highlight an item that you want to link to a panel or visualization. An example could be Success Metrics.

 

Scroll to that panel or visualization and right-click the panel’s header and select Get Panel Link or Get Visualization Link.


Image Source: Adobe Analytics 

 

Finally, copy that link and add it to the Success Metrics hyperlink in the text visualization. Click the checkmark to save the text.

 

If you have panels or visualizations collapsed within your project, clicking a link will expand the panel/visualization so that users can see it.

 

Dynamic and Trend Visualization of Selected Cells

Another feature offered with the Analysis Workspace is the dynamic visualization of cells. You can simply select individual cells and see the visualizations change dynamically. Synchronize and lock a visualization with selected cells.

 

Locking visualizations provide you control where freeform data table sources correspond to visualizations.


Image Source: Adobe Analytics Blog 

Image Source: Adobe Analytics Blog 

 

On top of dynamic visualization, you can also create a trend visualization from selected cells (Right-click > Trend Selection). Trend selections are now linked to the table below, so if you select a different row in the table, the trend chart will reflect that row.

Dimensions and Dimension Item Breakdowns

With Adobe Analytics, you can deep-dive into your campaign data to understand how to better engage your customers. Break down your data in unlimited ways for your specific needs and build queries using relevant metrics, dimensions, segments, timelines, and other analysis breakdown values.


Image source: Adobe Analytics Blog

Segments from Table Selections

Another feature offered by Adobe is the ability to segment from table selections. You can simply select cells in the freeform table and create a segment from the selection.

 

Then, you can compare multiple segments and instantly create and apply segments. You can apply multiple segments to focus on specific customers based on behavior and interaction and then compare and contrast. You can drop a segment to the freeform panel at the project level, and the segment is applied to the entire project.

 

With the Workplace Analysis, you can also perform component-level actions from the Actions menu at the top of the component left rail. Select a component and click Actions to view the actions.

 

Below there’s a lost of components from Adobe about what you can use.

About the author

Sebastian Stan

Sebastian is a journalist and digital strategist with years of experience in the news industry, social media, content creation and management, and digital analytics.

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