Adobe Summit, one of the biggest digital analytics conferences in the world, is here and we can feel the buzz and the excitement it radiates.
This year’s event takes place again in Las Vegas, a city where dreams come to life and worries ghost away.
The mere thought of being surrounded for a whole week by so many talented people in the industry, analysts and engineers, marketers and advertisers, BI practitioners and industry leaders, is making our blood rush faster and our imagination run wild with thoughts of where this industry will be in the next few years.   
In this blogpost, I want to talk about the main speakers of the Summit, the ones expected to captivate the entire crowd of analysts with their Keynote Presentations.
Three main conference events kick-off the summit every day, as follows:

  • Become an Experience Maker
  • Experience Maker All-Stars
  • Summit Sneaks


  1. Become an Experience Maker

The first Keynote took place today, from 9:00 AM to 11:30 AM, where the “Adobians” were invited to join Adobe Chairman & CEO, Shantanu Narayen and GM & EVP, Brad Rencher with guests from Tourism Australia – John O’Sullivan – Managing Director & CEO, Coca-Cola – James Sommerville – VP of Global Design, and David Godsman – Chief Digital Officer, Coca-Cola.
The main theme of discussion: how brands can design and deliver amazing experiences that customers will soon not expect, but rather demand. Talking points: how organizations around the Globe can harness Adobe Experience Cloud to “Make Experience Your Business” and empower people to become “Experience Makers”.
We also saw some practical demonstrations about Adobe’s technology, about last year’s achievements and how professionals can use those in real-world situations.

  1. Experience Maker All-Stars

The second Keynote Presentation will take place tomorrow, Wednesday, March 28th, from 10:00 AM till 12:00 PM.  
The guest-star of this event will be Sir Richard Branson, the founder of Virgin and one of the most admired entrepreneurs in the world.
Summit attendees are invited by Adobe to join again Shantanu Narayen, Adobe Chairman and CEO, to explore the forces driving today’s Experience Makers.
During this event you will be able to learn from dedicated leaders who are devoting their careers to advance change, including NVIDIA CEO Jensen Huang, NFL Defensive End J.J. Watt and top executives at Facebook, Twitter, and LinkedIn.

  1. Summit Sneaks

The third Conference Event is not so much about learning from the masters, as it is about the future of the industry. One of the highlights of the Summit every year, the session give us a sneak peek to reveal what they’ve been working on in the Adobe Labs, features that may or may not make it into Adobe Experience Cloud.
This year’s host is Leslie Jones, actress, and comedian from Saturday Night Live.

About the author

Sebastian Stan

Sebastian is a journalist and digital strategist with years of experience in the news industry, social media, content creation and management, and digital analytics.

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