Analytics News

In order to help users find answers faster on the web, last year Google included page speed as a major ranking factor in mobile searches. Now, recent data show that Google’s relentless effort to optimize the users’ experience is starting...

McDonald's Corp, the world's largest restaurant chain, acquired Dynamic Yield, based in New York and Tel Aviv, a leader in personalization and decision logic technology.   The transaction, valued at around $300 million, marks the biggest investment in 20 years for...

The global embedded analytics market is now one of the most dynamic and fastest growing analytics markets. Last year it was valued at around $30.5 billion, and a recent market research forecasts it will reach $77.3 billion by 2025. The...

In today’s digital age, customers have the upper hand because of the abundance of options at their fingertips. Even though this makes competition intense between businesses, the best way to get ahead is to listen to what your customers have...

After waiting for more than one year, Google finally announced that Google Analytics 360 audiences will be made available for activation in Salesforce Marketing Cloud in the next few days. The new feature is Google’s response to marketers’ ‘complaints’ about...

The global analytics market for finance skyrocketed, as companies realized that tracking data and ensuring accurate reporting can boost their profits to new heights in an ever-competitive world.   The Global Financial analytics market was worth USD 5.89 billion in 2017...

Google is moving forward with the transition process to the new Search Console, progressively leaving behind the old interface of the tool. The old Search Console reports started to be redirected to the new version since December 13.   Google's announcement...

For centuries, commerce followed the same basic principles: companies would purchase goods from producers (foreign or domestic) - or would produce the goods themselves - and then display them in any sort of market for the consumers so that they...

We live in a world where two coordinates, above all else, found their way to the top of the priority list for most of us: mobility and speed. People are more dynamic and mobile than ever before. We often don’t...