Analytics

Halloween has arrived, and we know at Cognetik that the topic of leveraging data, big data, and becoming data-driven can seem scarier than most monsters for many businesses out there. We’re here to calm your nerves and help you conquer...

In the age of speed, the QSR (Quick-serve restaurant) industry is booming. With an ever-growing enthusiasm, analysts, marketers, sales people, managers, and executives gather every year at the Fast Casual Executive Summit to hear from top-level restaurant executives who are...

Optimizely is one of the leading A/B Testing tools on the market. With Optimizely, you can test anything from headline ideas, CTAs, colors, pricing algorithms, and more. Optimizely lets you control how many people see your experiments and then measures...

Digital transformation has been one of the biggest trends in the past 10 years. Managers, executives, and entrepreneurs around the world have digital transformation at the top of their agenda. As a result, it’s almost impossible to talk about the...

Tealium IQ is one of the most mature tag management solutions on the market. The tool offers a solid feature set, and it’s continuously innovating and adding features and functionalities. Tealium is an enterprise-grade solution, which means you can get...

Google Analytics is the most popular reporting platform in the world, helping businesses of all sizes generate insights from their data and get a deeper understanding of their customers. One of the main reasons behind its amazing popularity is the...

Today’s world is defined by digital experiences. We have more technology options than ever before, and competition between businesses is at its highest. The success of any campaign is determined by data and insights at all levels: audience, campaigns, channels,...

Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. Analysts around the world use it to discover high-value audiences and power customer intelligence for their business. Adobe Analytics...

Tableau, the leading analytics platform in the world, is the go-to data viz tool for tens of thousands of analysts and BI practitioners around the world.  Even though it doesn’t seem that hard to pick up, becoming a Tableau expert takes...