Analytics

What Is User Engagement & Why Measure It? Whether you are new to analytics, or just need a refresher, user engagement refers to how an individual responses to a digital experience. That experience may be via desktop, tablet, mobile, or an...

The new Google Data Studio course is an online introductory course for those who are new to Google Data Studio, or for those who want to brush up on the basics. Google Data Studio is a free data visualization tool...

When working with large volumes of data, data manipulation represents one of the biggest pain-points for analysts. The lack of an integrated ecosystem across multiple digital environments, business intelligence tools and data warehouses makes it difficult even for the most...

Quick-serve restaurants (QSRs) have been drawing in customers for decades. Their reasonable prices, convenience, and quick service makes them an appealing option for any meal. That alone though isn’t enough for QSRs to maintain or grow market share. It’s critical...

The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...

There is one word that haunts the dreams of marketers: alternatives. Alternatives are the foundation on which our whole modern, capitalist economic system is built. They are the paragon for competition and choice. Alternatives can help a marketer brand a...

Testing hypotheses and running experiments can get complicated, especially if you don’t have an organized plan. There are many steps you can take to get started, but how do you know if you’re making the right decisions to produce accurate...

Different businesses have different analytics needs, which seems like a simple concept on the surface. However, if you dive deeper, you’ll realize there are many variables that influence your organization’s needs. Whether your organization is big or small, you’ll need...