Jon is a digital analyst with an exuberant amount of passion for the digital analytics industry. He works with our analytics team to move clients out of reporting and into actionable insights. He believes in the power of measuring results and hopes to one day integrate data-driven philosophies with the potential of social entrepreneurship.

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...

In an ideal world, every organization would connect their offline and online data successfully. However, for most organizations today, the goal of connecting offline and online data is simply out of reach due to a plethora of issues. Some of...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

Imagine that your data is organized and provides valuable insights, all thanks to the data-driven culture of your organization. Not only are you meeting your goals, but you’re exceeding them. Conversions have boosted, revenue is increasing, you’re happy, and your...

I know what you are thinking: psychology and analytics don’t have much in common. So as an analytics expert, why should you be learning about psychology? Because it can greatly benefit your digital analytics business.   In my last post about...

If you're at, or paying attention to the Adobe Summit, you are hearing the word "experience" a lot. The basic claim Adobe is making about experiences is this: "Becoming an experience-based business is how you will succeed. And with today's...

  Since I am at the Tableau Conference right now, I thought I would write my next emotional intelligence blog post through the lens of a dashboard. You might not be aware of this, but dashboards have use outside of the...

Tableau just had their "Dev's on Stage" keynote, which is a detailed description of all the new features they are releasing. We thought you would want to hear about this as well, so hear is the list!   Sorting   New Nested Sorting –...

What do you think of when you think of Tableau? BI reporting? Pretty graphs? Slow load times? Well, get ready to change your mindset, because Tableau is expanding into more areas of the analytics space. After attending their first keynote...