A/B Testing and Personalization

The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...

Our New eBook: How to Build a Strong Optimization Practice This week we released the eBook,  How to Build a Strong Optimization Practice. Before you download it, let’s see how a strong optimization practice can be built in the context of a...

An organized infrastructure is needed to build an optimization practice, which involves the resources and availability of an entire team. Sounds overwhelming, right? Building a strong optimization practice doesn’t have to be though. With more hands on deck instead of...

Most ideas I hear are not based on data, but rather on what people believe. You need to have a model to make those big decisions objective. Subway undergoes an important digital transformation, in a world where personalizing your customer’s experience is...