A/B Testing & Personalization

Optimization is an opportunity to systematically test improvements on a company’s products, services, or offers. Testing the user experience may include elements of design, mechanisms, pricing, locations, colors, words, etc., to reveal which combinations work best for your business and...

As the world continues to adapt to the impact of COVID-19, businesses are facing new challenges that could actually be opportunities to get closer to their customers.    Keeping clients informed, providing timely updates, optimizing digital properties, and updating websites/apps in real-time...

A few years back, tech evangelists were preaching that having a unique website or app was the key to success. And for the most part, they were right. In the old Internet paradigm, people needed to find their niche, which...

Digital transformation has been one of the biggest trends in the past 10 years. Managers, executives, and entrepreneurs around the world have digital transformation at the top of their agenda. As a result, it’s almost impossible to talk about the...

The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...

Testing hypotheses and running experiments can get complicated, especially if you don’t have an organized plan. There are many steps you can take to get started, but how do you know if you’re making the right decisions to produce accurate...

Our New eBook: How to Build a Strong Optimization Practice This week we released the eBook,  How to Build a Strong Optimization Practice.   Before you download it, let’s see how a strong optimization practice can be built in the context of a...

An organized infrastructure is needed to build an optimization practice, which involves the resources and availability of an entire team. Sounds overwhelming, right? Building a strong optimization practice doesn’t have to be though. With more hands on deck instead of...

A/B testing is not a process run just by analysts. This is a process that requires several different team members for every experiment. In this post, I’m going to break down what the specific steps are to building an A/B...