Analytics News

Snowflake, a cloud-based data-warehousing company, skyrocketed, with an IPO that surpassed all expectations, followed by a first day of trading that more than doubled its share’s value, showcasing the growing importance of data in today’s digital economy.    Snowflake shares made their...

Due to the new economic outlook drafted by the COVID-19 pandemic, the demand for Big Data Analytics is expected to surge exponentially, fueled by digital transformation and artificial intelligence.    According to a new market study, data security is a prime concern...

Measuring the effectiveness of your marketing campaigns and understanding the user journey is paramount for any digital business. However, at the same time, speed and load time are also crucial factors in determining the customer experience on any digital platform.    Marketers...

Adobe Target now features Adobe Analytics-enhanced reporting with AI-powered testing and personalization capabilities, such as Auto-Allocate, Auto-Target, and Recommendations.    The new updates are leveraging Adobe Sensei and machine learning technology, which provides a new way for marketers to optimize their campaigns,...

The Global Analytics As A Service Market is expected to grow from $9 billion in 2019 to $42.85 billion by the end of 2025, at a Compound Annual Growth Rate (CAGR) of 29.67%, according to new market research.    COVID-19 is an...

Image Source: Google Analytics Blog    Google Analytics just announced that they are introducing new predictive analytics capabilities, a trend that is skyrocketing across the data science industry.   Google Analytics helps companies measure the actions people take across their digital properties. Predictive analytics...

Major updates from major software providers in the past few years have revolved around the topic of the privacy revolution. With iOS 14, Apple took privacy not only one step further, but ran the extra mile.    App developers typically rely heavily...

The in-memory analytics market is rapidly expanding and is set to reach $10.85 billion by 2027 compared to $1.89 Billion in 2019, an annual growth rate of 24.4%, according to new market research.   When it comes to processing data, speed is...

Apple is taking the Privacy Revolution one step further and announced that cookies for cross-site resources are now blocked by default on Safari.    This is a significant improvement for privacy because it removes any sense of exceptions or “a little bit...