Analytics News

Adobe Target now features Adobe Analytics-enhanced reporting with AI-powered testing and personalization capabilities, such as Auto-Allocate, Auto-Target, and Recommendations.    The new updates are leveraging Adobe Sensei and machine learning technology, which provides a new way for marketers to optimize their campaigns,...

The Global Analytics As A Service Market is expected to grow from $9 billion in 2019 to $42.85 billion by the end of 2025, at a Compound Annual Growth Rate (CAGR) of 29.67%, according to new market research.    COVID-19 is an...

Image Source: Google Analytics Blog    Google Analytics just announced that they are introducing new predictive analytics capabilities, a trend that is skyrocketing across the data science industry.   Google Analytics helps companies measure the actions people take across their digital properties. Predictive analytics...

Major updates from major software providers in the past few years have revolved around the topic of the privacy revolution. With iOS 14, Apple took privacy not only one step further, but ran the extra mile.    App developers typically rely heavily...

The in-memory analytics market is rapidly expanding and is set to reach $10.85 billion by 2027 compared to $1.89 Billion in 2019, an annual growth rate of 24.4%, according to new market research.   When it comes to processing data, speed is...

Apple is taking the Privacy Revolution one step further and announced that cookies for cross-site resources are now blocked by default on Safari.    This is a significant improvement for privacy because it removes any sense of exceptions or “a little bit...

Now, more than ever, businesses are realizing the importance of having a strong digital presence. When businesses are put to the test at an unprecedented scale, adapting is critical.    With more cities under shelter-in-place orders, people that can work from home...

Since physical interaction causes the most stir in the new coronavirus epidemic, having a digital presence has become paramount for every institution and organization.    The new virus is affecting the economy at all touchpoints. Filing tax reports online, paying bills via...

Data Studio, which is Google’s Business Intelligence tool, is actively taking steps toward building an interactive community with its latest release: Community Visualizations. The new feature, which is still currently in beta, allows you to create and integrate custom JavaScript...