Analytics News

Google Analytics, the most popular web analytics tool in the world, is being revamped. Millions of businesses of all sizes rely on Google Analytics to understand their customers, user journey, and to make decisions that have a direct impact on...

The life science analytics market, one of the most impactful new analytics industries, is projected to reach $42.0 billion by 2025 from $22.1 billion in 2020, at a CAGR of 13.7%.   The COVID pandemic period pushed the market to new horizons,...

With the 2017 announcement of Adobe Launch, the long-lasting veteran DTM from the Adobe suite started to fall completely off the radar. A few years ago, Adobe announced the timeline for DTM’s sunset, and now it will soon sunset.    Starting February...

Snowflake, a cloud-based data-warehousing company, skyrocketed, with an IPO that surpassed all expectations, followed by a first day of trading that more than doubled its share’s value, showcasing the growing importance of data in today’s digital economy.    Snowflake shares made their...

Due to the new economic outlook drafted by the COVID-19 pandemic, the demand for Big Data Analytics is expected to surge exponentially, fueled by digital transformation and artificial intelligence.    According to a new market study, data security is a prime concern...

Measuring the effectiveness of your marketing campaigns and understanding the user journey is paramount for any digital business. However, at the same time, speed and load time are also crucial factors in determining the customer experience on any digital platform.    Marketers...

Adobe Target now features Adobe Analytics-enhanced reporting with AI-powered testing and personalization capabilities, such as Auto-Allocate, Auto-Target, and Recommendations.    The new updates are leveraging Adobe Sensei and machine learning technology, which provides a new way for marketers to optimize their campaigns,...

The Global Analytics As A Service Market is expected to grow from $9 billion in 2019 to $42.85 billion by the end of 2025, at a Compound Annual Growth Rate (CAGR) of 29.67%, according to new market research.    COVID-19 is an...

Image Source: Google Analytics Blog    Google Analytics just announced that they are introducing new predictive analytics capabilities, a trend that is skyrocketing across the data science industry.   Google Analytics helps companies measure the actions people take across their digital properties. Predictive analytics...