Analytics News

Google Analytics, the most popular reporting tool in the world, is getting 4 new functions for more user-centric insights. As brands are struggling to define their business and to deliver experiences according to customer's expectations, it's becoming increasingly important to...

  If a few years back, we would only hear whispers about big data, and people couldn't really fathom what it really meant and how it could benefit their businesses, this year marks an important step forward for our industry: since 2017,...

Adobe released the 2017 online shopping data report for the holiday season and Cyber Monday, and the results are staggering. This year marks a new all-time high record, with Cyber Monday being the largest online sales day in history: 6,59 billion...

E-commerce is one of the fastest growing industries in the world, and this year it seems more determined than ever to eclipse traditional commerce.   The Holiday Season started with a bang this time around: If a few years back, people would...

It’s finally here! Adobe released the newest version of DTM, known as “Launch”. There are already some great resources out there going over some of the new features (presumably including plenty of “Launchey Launch” puns), which includes:   Extensions/Integrations Better Environment Controls/Publishing Flow ...

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Google Analytics finally fixed AMP pages measurement AMP - Accelerated Mobile Pages - is becoming increasingly popular among site owners as a solution for...

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry.   Google is testing infinite scroll   Google is testing infinite scroll search results pages in mobile search, seven years after the tech giant rolled out...

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Adobe launched Approximate Count Distinct, a new function for Calculated Metrics This week Adobe launched Approximate Count Distinct, a function that users asked for...

This week marks the 10 year anniversary for Twitter's hashtag, one of the most recognizable symbols in the world. The hashtag came into existence in 2007, with a tweet by Chris Messina, a web marketing specialist,  and eventually caught on...