Analytics & Strategy

Tealium IQ is one of the most mature tag management solutions on the market. The tool offers a solid feature set, and it’s continuously innovating and adding features and functionalities. Tealium is an enterprise-grade solution, which means you can get...

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

Our New eBook: How to Build a Strong Optimization Practice This week we released the eBook,  How to Build a Strong Optimization Practice. Before you download it, let’s see how a strong optimization practice can be built in the context of a...

Different businesses have different analytics needs, which seems like a simple concept on the surface. However, if you dive deeper, you’ll realize there are many variables that influence your organization’s needs. Whether your organization is big or small, you’ll need...

Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope...

Last month we started a new series about content analytics. In the first article, 'Social Media in the age of free, unlimited information. Do people really want to be lied to?', I presented the reasoning behind companies' and publications' decisions...