Data Analysis and Strategy

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

Imagine that your data is organized and provides valuable insights, all thanks to the data-driven culture of your organization. Not only are you meeting your goals, but you’re exceeding them. Conversions have boosted, revenue is increasing, you’re happy, and your...

To get back to basics, a measurement plan is the strategy a business has in place to make sure their goals are being met. A measurement plan is required in order to determine the KPIs, metrics, and dimensions needed to assess the performance of a business.

The challenge One of the most successful fast-food restaurant chains in the world came to us wanting actionable, clean, trustworthy data out of their digital properties. They already believed they can transform their business through digital analysis and had a...

Back in 2007, I decided to change my path, leaving behind a successful career in TV as a producer. I was able to use my project management experience as the entry point to digital marketing and analytics. I also joined...