Data Analysis

Optimization is an opportunity to systematically test improvements on a company’s products, services, or offers. Testing the user experience may include elements of design, mechanisms, pricing, locations, colors, words, etc., to reveal which combinations work best for your business and...

Contentsquare, one of our valued partners who help businesses understand how and why users are interacting with mobile, websites, and apps, conducted a comprehensive analysis to help companies understand how the coronavirus is impacting online consumer behaviors.   Contentsquare’s analysis is based...

While the coronavirus outbreak has greatly impacted many businesses, it has provided opportunities for businesses to expand their digital reach and adapt to customers’ needs.    We’ve seen how e-commerce is currently booming and how critical it is (now more than ever)...

The new year and decade have just started, and store closings are already making headlines nationwide. More than 1,200 closings have been announced.    Traditional retail chain giants such as J.C. Penney, Papyrus, Express, Pire 1, and Macy's have collectively announced hundreds...

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...

Contrary to what you may have heard, an analyst and a data scientist are two separate entities. From a career standpoint, the roles are more complementary instead of one position being at a higher level than the other. However, if...

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

Every business with a digital presence naturally evolves to a point where it needs to assess its data maturity level. It is important to know where you stand in order to plan for improvements, accurately track your progress and set...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....