Data Analysis

Google Analytics, the most popular web analytics tool in the world, is being revamped. Millions of businesses of all sizes rely on Google Analytics to understand their customers, user journey, and to make decisions that have a direct impact on...

With the vast amount of technology available and competition between businesses at higher levels than ever before, today’s world is defined by the digital experience. Therefore, the success of campaigns is determined by data and insights at all levels: audience,...

I cannot stress enough how important using data to drive your decisions is; now, more so than ever. Most businesses are experiencing an influx of traffic to their digital platforms due to COVID-19 and many are observing rapidly changing shifts...

Optimization is an opportunity to systematically test improvements on a company’s products, services, or offers. Testing the user experience may include elements of design, mechanisms, pricing, locations, colors, words, etc., to reveal which combinations work best for your business and...

Contentsquare, one of our valued partners who help businesses understand how and why users are interacting with mobile, websites, and apps, conducted a comprehensive analysis to help companies understand how the coronavirus is impacting online consumer behaviors.   Contentsquare’s analysis is based...

While the coronavirus outbreak has greatly impacted many businesses, it has provided opportunities for businesses to expand their digital reach and adapt to customers’ needs.    We’ve seen how e-commerce is currently booming and how critical it is (now more than ever)...

The new year and decade have just started, and store closings are already making headlines nationwide. More than 1,200 closings have been announced.    Traditional retail chain giants such as J.C. Penney, Papyrus, Express, Pire 1, and Macy's have collectively announced hundreds...

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...

Contrary to what you may have heard, an analyst and a data scientist are two separate entities. From a career standpoint, the roles are more complementary instead of one position being at a higher level than the other. However, if...