Data Analysis

Now, more than ever, businesses are realizing the importance of having a strong digital presence. When businesses are put to the test at an unprecedented scale, adapting is critical.    With more cities under shelter-in-place orders, people that can work from home...

The new year and decade have just started, and store closings are already making headlines nationwide. More than 1,200 closings have been announced.    Traditional retail chain giants such as J.C. Penney, Papyrus, Express, Pire 1, and Macy's have collectively announced hundreds...

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...

Contrary to what you may have heard, an analyst and a data scientist are two separate entities. From a career standpoint, the roles are more complementary instead of one position being at a higher level than the other. However, if...

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

Every business with a digital presence naturally evolves to a point where it needs to assess its data maturity level. It is important to know where you stand in order to plan for improvements, accurately track your progress and set...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

In many analyses, users are segmented into two categories: those who are engaged with a specific aspect of your digital property and those who are not. The goal is to discover how or why those users convert. However, by doing...

When using an app or exploring a website, I’m sure you’ve passed some serious judgment on the user experience of that digital property. Whether you were trying to order food, get quotes on some insurance, or swipe to find your...