Data Analysis

Generally, when we think about analytics, we see numbers, KPIs, endless rows of data, structured or unstructured, the excruciating pain of figuring out how to import everything and organize it. But we sometimes forget that everything starts from the foundation.   Being...

Back in 2007, I decided to change my path, leaving behind a successful career in TV as a producer. I was able to use my project management experience as the entry point to digital marketing and analytics. I also joined...

Using segments is one of the most crucial tools in doing analysis. I’m sure many analysts started on the road to analysis with simple reports in Google Analytics and got themselves in trouble using segments in a faulty way. It...

As analysts or marketers, we have so many balls we are already juggling, that it can be difficult to make sure that any number of executives are kept up to date on how the certain elements of the business are...