Data Collection Integrity & Integration

One of the biggest pain-points for analysts when working with large volumes of data is trying to collect, manipulate, and structure data. Having a one-stop-shop such as a cloud data warehouse has drastically helped analysts free their time to focus...

Jose Bergiste, Director of Data & Analytics Engineering at Cognetik, held a comprehensive webinar at ObservePoint’s Virtual Analytics Summit about how to raise the quality of data within organizations and why it takes a village.    If you're struggling with data quality,...

Six months after Google announced their new Privacy Sandbox initiative, the tech giant decided to join Safari and Firefox and make third-party cookies obsolete, with plans to increase the privacy of web browsing. However, Google opted for a phased approach...

If you ever thought your business could do better, there’s still room to grow, or you simply haven’t achieved your company’s maximum potential yet, then you’re in the right place. With the right mix of data, insights, and action, you...

Current Issues Facing Clickstream Analytics QA For many years, clickstream analytics quality assurance has meant that engineering and QA resources have to manually spot-check clickstream beacon calls for errors or unexpected data values.    Some clickstream tools also have no data transformation layer,...

Along with the launch of iOS 13, iPadOS, and Safari 13, Apple announced a major update for analysts: the new ITP 2.3.    With the previous update, ITP 2.2, Apple focused mostly on the abuse of so-called link decoration for the purposes...

Tealium IQ is one of the most mature tag management solutions on the market. The tool offers a solid feature set, and it’s continuously innovating and adding features and functionalities. Tealium is an enterprise-grade solution, which means you can get...

Companies need to understand their users' actions on websites and applications, what are the friction points, how users interact with the site, where they click, how certain products perform, etc.  As sites become more sophisticated the information required to track each...

In an ideal world, every organization would connect their offline and online data successfully. However, for most organizations today, the goal of connecting offline and online data is simply out of reach due to a plethora of issues. Some of...