Data Collection Integrity & Integration

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

What Is User Engagement & Why Measure It? Whether you are new to analytics, or just need a refresher, user engagement refers to how individuals respond to a digital experience. That experience may be via desktop, tablet, mobile, or an app....

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...

There is one word that haunts the dreams of marketers: alternatives. Alternatives are the foundation on which our whole modern, capitalist economic system is built. They are the paragon for competition and choice. Alternatives can help a marketer brand a...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

In the modern age, there’s a lot of data that needs to be collected, structured, and analyzed in order to deliver transformational insights. A data warehouse is typically used to store and maintain data that helps guide decision-making. However, there...

Forms are everywhere in today’s digital world. You see them on websites and fill them out without even thinking twice about it. Every day you log in to apps, and those fields where you type or tap in your information...

In today’s heavily saturated world of mobile apps, the competition is intense. That is why it’s essential to create an app that attracts visitors, runs smoothly, and also meets the KPIs for your business. In order for your app to be successful, you first have to look at the story behind the data, and each story is unique.