Data Collection Integrity & Integration

Working on big projects with a lot of tracking can have a lot of challenges, but I think the biggest one is related to the architecture. That’s because we’re not talking about just a couple of tags and triggers, instead,...

October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons...

Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free? Information is everywhere. Information is free. We’re used to getting it all in one...

Are you a fan of Tableau? How about Adobe Analytics? Both? Chances are you have interacted with both tools, which means you have also likely tried to figure out how to get Adobe data into Tableau. If you have faced...