Data Science

Big data is a concept that is used to drive results for the analytics practice of any industry. It’s a collection of traditional and digital data that makes up large data sets and can be analyzed to reveal patterns, trends,...

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

There is surely a lot of buzz about artificial intelligence (AI), machine learning (ML), and data science (DS). Views vary widely from what people are doing with AI now and what could be done in the future. The practitioners of...

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

SQL is one of the most important programming languages to learn. It is essential for businesses to understand the general structure of it because data is becoming increasingly important for businesses today. If you are an analyst that looks at...

Predictive analysis, when executed well, can be a powerful tool that helps your organization maximize the potential of its historical data. Although it requires an initial investment, the effort will help propel your analytics capabilities beyond performance reporting and into...

Both data science and business analytics involve collecting data, modeling, analyzing, and gaining insights. But you may be asking yourself what sets data science and business analytics apart. In this overview, we’ll walk through what business analytics is, what data...

Good advertising has always been at the heart of successful companies. But it’s not just about the message you promote, it’s also about delivering it to the right people.