Data Strategy

The COVID-19 pandemic is setting a new way of life, where people have different desires, different expectations and needs. The challenge for businesses is to react to that, to slide in and provide answers, solutions, services or products that people...

Contentsquare, one of our valued partners who help businesses understand how and why users are interacting with mobile, websites, and apps, conducted a comprehensive analysis to help companies understand how the coronavirus is impacting online consumer behaviors.   Contentsquare’s analysis is based...

While the coronavirus outbreak has greatly impacted many businesses, it has provided opportunities for businesses to expand their digital reach and adapt to customers’ needs.    We’ve seen how e-commerce is currently booming and how critical it is (now more than ever)...

With 2020 being right around the corner, it’s always a good idea to take stock of your company’s performance in 2019, and set new goals for the coming year. The best way to kickstart the process is to check if...

Halloween has arrived, and we know at Cognetik that the topic of leveraging data, big data, and becoming data-driven can seem scarier than most monsters for many businesses out there. We’re here to calm your nerves and help you conquer...

Digital transformation has been one of the biggest trends in the past 10 years. Managers, executives, and entrepreneurs around the world have digital transformation at the top of their agenda. As a result, it’s almost impossible to talk about the...

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...

In an ideal world, every organization would connect their offline and online data successfully. However, for most organizations today, the goal of connecting offline and online data is simply out of reach due to a plethora of issues. Some of...

Every business with a digital presence naturally evolves to a point where it needs to assess its data maturity level. It is important to know where you stand in order to plan for improvements, accurately track your progress and set...