Data Strategy

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

Quick-serve restaurants (QSRs) have been drawing in customers for decades. Their reasonable prices, convenience, and quick service makes them an appealing option for any meal. That alone though isn’t enough for QSRs to maintain or grow market share. It’s critical...

Imagine that your data is organized and provides valuable insights, all thanks to the data-driven culture of your organization. Not only are you meeting your goals, but you’re exceeding them. Conversions have boosted, revenue is increasing, you’re happy, and your...

Testing hypotheses and running experiments can get complicated, especially if you don’t have an organized plan. There are many steps you can take to get started, but how do you know if you’re making the right decisions to produce accurate...

To get back to basics, a measurement plan is the strategy a business has in place to make sure their goals are being met. A measurement plan is required in order to determine the KPIs, metrics, and dimensions needed to assess the performance of a business.

I know what you are thinking: psychology and analytics don’t have much in common. So as an analytics expert, why should you be learning about psychology? Because it can greatly benefit your digital analytics business.   In my last post about...

If you're at, or paying attention to the Adobe Summit, you are hearing the word "experience" a lot. The basic claim Adobe is making about experiences is this: "Becoming an experience-based business is how you will succeed. And with today's...

Everything we do in life is determined by emotions. In spite of our best attempts to suppress them, we live in a world driven by emotions, which affect the way we behave, the way we live, the way we love...

Generally, when we think about analytics, we see numbers, KPIs, endless rows of data, structured or unstructured, the excruciating pain of figuring out how to import everything and organize it. But we sometimes forget that everything starts from the foundation.   Being...