Data Strategy

This is the first episode of a video series talking about psychology and analytics. In this video, we're going to cover everything about emotional intelligence, the new buzzword that's on everyone's mind. What is emotional intelligence, how can it help...

  Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What's the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as...

There are several possible content-specific business models for the digital world. The list is not complete, there are countless ways to make money, but these are the most common business models I’ve encountered or worked with:   Free Content, Supported By Ads If...

I’ve enjoyed a rich career in the digital analytics industry for just under a decade and I am excited to have joined Cognetik as the Executive Director of Client Success. During my career in Analytics, I had the opportunity to...

Last week I attended the Adobe UnSummit and heard a talk from Michael Helbling that caught my attention. Michael didn’t talk about some new analytics tool, he didn’t even talk about technology, he talked about people. As I’ve reflected on...

Let's be honest, finding good resources on specific topics can be difficult. But it doesn't have to be, which is why I've decided to put this guide together! This resource guide is for two types of people: people who are...

An analytics practice has some unique challenges as far as project management goes. They are accountable for delivering quality data, but there are many elements out of their control: once you deliver technical specifications, you have to “hurry up and...

Once you have clear ownership within your core team, you need to get a global view of how data is used at your company. Once you’ve accounted for all the different moving pieces, it can be easier to: Communicate clearly...

Imagine this conversation: Joe: “I just got the wireframes for the new site filtering tool. We need an analytics BRD and Tech Spec so developers can begin work.” Anna: “But my team of developers is working on a priority project through...