Data Visualization & Business Intelligence

Zach Sippl, Director of Business Intelligence at Chipotle, and Neil Sharma, Sr. BI Analyst, had an incredible talk about how they managed to refresh a struggling business with the power of data and analytics.   Zach Sippl said that only one...

Tableau CEO Adam Selipsky and a few other data leaders “busted” five different myths in the analytics world that people take for granted, but are, in fact, wrong.   “Myths are often used to explain the unexplainable. What fascinates me about myths...

Dear dashboard obsessors,   I am concerned about your zeal and overall passion for the tools we call dashboards. Let me start by saying that I am not down on dashboards, I make dashboards all the time. I believe dashboards are an integral...

How do you simultaneously help boost a test-driven culture, conveniently monitor test results and measure more KPIs than just the main conversion variable you set up in your testing tool?   Simple, build an A/B Test Dashboard. With the help of your...

As analysts or marketers, we have so many balls we are already juggling, that it can be difficult to make sure that any number of executives are kept up to date on how the certain elements of the business are...