Tools & How-Tos

While it is true that data is at the heart of any digital business today, data alone can not provide all of the answers organizations seek. Companies need insights and actionable paths they can take to optimize and adjust the...

Optimizely is one of the leading A/B Testing tools on the market. With Optimizely, you can test anything from headline ideas, CTAs, colors, pricing algorithms, and more. Optimizely lets you control how many people see your experiments and then measures...

Tealium IQ is one of the most mature tag management solutions on the market. The tool offers a solid feature set, and it’s continuously innovating and adding features and functionalities. Tealium is an enterprise-grade solution, which means you can get...

Google Analytics is the most popular reporting platform in the world, helping businesses of all sizes generate insights from their data and get a deeper understanding of their customers. One of the main reasons behind its amazing popularity is the...

Today’s world is defined by digital experiences. We have more technology options than ever before, and competition between businesses is at its highest. The success of any campaign is determined by data and insights at all levels: audience, campaigns, channels,...

Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. Analysts around the world use it to discover high-value audiences and power customer intelligence for their business. Adobe Analytics...

Tableau, the leading analytics platform in the world, is the go-to data viz tool for tens of thousands of analysts and BI practitioners around the world.  Even though it doesn’t seem that hard to pick up, becoming a Tableau expert takes...

Adobe DTM, a veteran from the Adobe suite, is starting to fall completely off the radar after Adobe announced in 2017 that they’re replacing the dynamic tag management solution with a completely new product, Adobe Launch.    Following the Launch announcement, Adobe...

Selecting your data analytics vendor and technology is not a one-size-fits-all approach. There are many articles out there that list a certain number of steps you need to take, but what many articles lack is what you need to do...