Tools & How-Tos

Tableau 2020.1 has released new and exciting ways of adding interactivity and empowering storytelling for your audience. Some of the most requested features have become reality, and some of the most frustrating limitations have been eliminated. Below, I’ll walk you...

While the coronavirus outbreak has greatly impacted many businesses, it has provided opportunities for businesses to expand their digital reach and adapt to customers’ needs.    We’ve seen how e-commerce is currently booming and how critical it is (now more than ever)...

The recent COVID-19 outbreak has incentivized many companies to allow their employees to work from home. Working from home is not a new concept. Many companies and industries have tackled this approach to increase productivity and decrease costs and expenses.    With 205,642...

While it is true that data is at the heart of any digital business today, data alone can not provide all of the answers organizations seek. Companies need insights and actionable paths they can take to optimize and adjust the...

Optimizely is one of the leading A/B Testing tools on the market. With Optimizely, you can test anything from headline ideas, CTAs, colors, pricing algorithms, and more. Optimizely lets you control how many people see your experiments and then measures...

Tealium IQ is one of the most mature tag management solutions on the market. The tool offers a solid feature set, and it’s continuously innovating and adding features and functionalities. Tealium is an enterprise-grade solution, which means you can get...

Google Analytics is the most popular reporting platform in the world, helping businesses of all sizes generate insights from their data and get a deeper understanding of their customers. One of the main reasons behind its amazing popularity is the...

Today’s world is defined by digital experiences. We have more technology options than ever before, and competition between businesses is at its highest. The success of any campaign is determined by data and insights at all levels: audience, campaigns, channels,...

Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. Analysts around the world use it to discover high-value audiences and power customer intelligence for their business. Adobe Analytics...