Tools & How-Tos

To get back to basics, a measurement plan is the strategy a business has in place to make sure their goals are being met. A measurement plan is required in order to determine the KPIs, metrics, and dimensions needed to assess the performance of a business.

Working on big projects with a lot of tracking can have a lot of challenges, but I think the biggest one is related to the architecture. That’s because we’re not talking about just a couple of tags and triggers, instead,...

Tableau Software just launched Tableau Prep (previously known as Project Maestro), a brand new product designed to help you quickly combine, shape and clean data for analysts.   You will now have a direct visual experience and gain a deeper understanding of...

Google just introduced a new learning tool for analysts: a Google Analytics sample dataset for BigQuery. The Sample Dataset is meant to enhance analysts' practical experience, by allowing them to analyze analytics data in BigQuery.   The new Google Analytics dataset is...

Google Analytics, the most popular reporting platform in the world, is getting ready for the new General Data Protection Regulations in Europe, and just announced users about new Data Retention Controls, that will come into effect starting May 25, 2018.   The...

October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons...

Google released new features for one of the most popular reporting platforms in the world, introducing a more powerful way to organize and manage access the Analytics accounts: user groups inside Google Analytics, plus enforceable user policies.   By adding the...

Google Analytics started rolling out Audiences, the new report they’ve talked about a few weeks back, without any additional announcement from the company. Instead, GA is notifying users about the new update within the platform, upon login. Cognetik wrote in more...

The new Google Search Console - one of the most anticipated launches of the year (so far) - is rolling out for all verified users, after months of comprehensive tests and optimizations. This comes a few months after Google released a...