Data Collection

Along with the launch of iOS 13, iPadOS, and Safari 13, Apple announced a major update for analysts: the new ITP 2.3.    With the previous update, ITP 2.2, Apple focused mostly on the abuse of so-called link decoration for the purposes...

Tealium IQ is one of the most mature tag management solutions on the market. The tool offers a solid feature set, and it’s continuously innovating and adding features and functionalities. Tealium is an enterprise-grade solution, which means you can get...

In an ideal world, every organization would connect their offline and online data successfully. However, for most organizations today, the goal of connecting offline and online data is simply out of reach due to a plethora of issues. Some of...

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

In today’s world, many companies rely on their successful decision-making by using data. Turning data insights into action is key, but in order to make changes from those insights, it’s important to visually format that data. By visually formatting data,...

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

What Is User Engagement & Why Measure It? Whether you are new to analytics, or just need a refresher, user engagement refers to how an individual responses to a digital experience. That experience may be via desktop, tablet, mobile, or an...

Quick-serve restaurants (QSRs) have been drawing in customers for decades. Their reasonable prices, convenience, and quick service makes them an appealing option for any meal. That alone though isn’t enough for QSRs to maintain or grow market share. It’s critical...

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...