Data Science

Let’s get down to it. We know data science is beneficial, and the importance of it for businesses today can fall into two categories.   The first is if you have business problems that you know can be solved by machine...

Selecting your data analytics vendor and technology is not a one-size-fits-all approach. There are many articles out there that list a certain number of steps you need to take, but what many articles lack is what you need to do...

Contrary to what you may have heard, an analyst and a data scientist are two separate entities. From a career standpoint, the roles are more complementary instead of one position being at a higher level than the other. However, if...

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

Big data is a concept that is used to drive results for the analytics practice of any industry. It’s a collection of traditional and digital data that makes up large data sets and can be analyzed to reveal patterns, trends,...

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

There is surely a lot of buzz about artificial intelligence (AI), machine learning (ML), and data science (DS). Views vary widely from what people are doing with AI now and what could be done in the future. The practitioners of...

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...