eBooks and White Papers

The basic concept of retail has remained unchanged throughout the ages, with retailers providing what people need or want and consumers buying the goods or services that best satisfy their needs. However, the retail industry today is infinitely more complex...

This week, we released our Retail Industry Analysis Report, a comprehensive study of the retail industry. The report encompasses not only the industry as it is today and the history of retail but also a series of forecasts about how...

In many analyses, users are segmented into two categories: those who are engaged with a specific aspect of your digital property and those who are not. The goal is to discover how or why those users convert. However, by doing...

When using an app or exploring a website, I’m sure you’ve passed some serious judgment on the user experience of that digital property. Whether you were trying to order food, get quotes on some insurance, or swipe to find your...

Our New eBook: How to Build a Strong Optimization Practice This week we released the eBook,  How to Build a Strong Optimization Practice.   Before you download it, let’s see how a strong optimization practice can be built in the context of a...