Engineering

Tealium IQ is one of the most mature tag management solutions on the market. The tool offers a solid feature set, and it’s continuously innovating and adding features and functionalities. Tealium is an enterprise-grade solution, which means you can get...

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

Working on big projects with a lot of tracking can have a lot of challenges, but I think the biggest one is related to the architecture. That’s because we’re not talking about just a couple of tags and triggers, instead,...

There are many great articles that can get you started on Machine Learning but so many of them focus on a handful examples that have little relevance to the real world. After all, there are only so many cases where...

Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide! - Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords,...