Google recently announced that it has entered into an agreement to acquire Looker, a unified platform for business intelligence, data applications, and embedded analytics, in a $2.6 billion transaction.

 

This transaction was announced only a few days before one of the biggest moves in the analytics world, the acquisition of Tableau by Salesforce, for $15.7 billion.

 

Upon the close of the acquisition, Looker will join Google Cloud.

 

“One of the most important ways we advance Google’s mission is by helping other businesses realize theirs,” said Sundar Pichai, CEO, Google. “We are excited to welcome Looker to Google Cloud and look forward to working together to help our customers solve some of their biggest challenges.”

 

“Google Cloud is being used by many of the leading organizations in the world for analytics and decision-making. The combination of Google Cloud and Looker will enable customers to harness data in new ways to drive their digital transformation,” said Thomas Kurian, CEO, Google Cloud. “We remain committed to our multi-cloud strategy and will retain and expand Looker’s capabilities to analyze data across Clouds.”

 

The data analytics market is getting more dynamic, with more transactions and investment every year. The market is growing incredibly fast, as businesses look to leverage data to make more informed decisions.

 

“The combination of Looker and Google Cloud advances our mission that we undertook from the beginning — to empower humans through the smarter use of data,” said Frank Bien, CEO, Looker. “Now, we’ll have greater reach, more resources, and the brightest minds in both Analytics and Cloud Infrastructure working together to build an exciting path forward for our customers and partners. Together, we are reinventing what it means to solve business problems with data at an entirely different scale and value point.”

 

What does the transaction mean for the analytics industry

 

For many companies and organizations, data remains an untapped resource. By adding Looker to Google Cloud, customers will benefit from more holistic analytics solutions directly from the cloud, which will enable enterprises to leverage the power of analytics, machine learning, and AI.

 

Google’s plans to integrate Looker – a unified data platform that delivers actionable business insights to every employee at the point of decision – into their cloud offering means they are betting big on the future of multi-cloud platforms.

 

Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web scale. Over 1,700 companies such as Amazon, Etsy, IBM, Kickstarter, Lyft, Sony, Spotify, and The Economist use Looker to power their data-driven cultures.

 

The benefits provided by the new cloud offering will vary from ingesting and integrating data to gain insights, to embedded analytics and visualizations. For companies that undergo the process of digital transformation, a fundamental requirement is the need to store, manage, and analyze large quantities of data from a variety of sources.

 

There is an ever-increasing list of users who are migrating their existing enterprise data warehouses from legacy technology stacks to Google’s business analytics offering. The comprehensive offering, ease of use, cost-effectiveness, and scalability from a few GB to multiple petabytes with excellent performance are among the top promoters of cloud solutions.

 

With its Cloud products, which will soon include Looker, Google aims to give customers access to a broad and integrated suite of cloud services to ingest data in real time, cleanse it, process it, aggregate it in a highly scalable data warehouse and analyze it.

 

This acquisition builds on an existing partnership where the two companies share more than 350 joint customers, such as Buzzfeed, Hearst, King, Sunrun, WPP Essence, and Yahoo!

 

About the author

Sebastian Stan

Sebastian is a journalist and digital strategist with years of experience in the news industry, social media, content creation and management, and digital analytics.

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