Google released new features for one of the most popular reporting platforms in the world, introducing a more powerful way to organize and manage access the Analytics accounts: user groups inside Google Analytics, plus enforceable user policies.
By adding the new features, Google aims at increasing website owners’ ability to manage more closely who is accessing the data. The new release also works as an extension of last year’s launches, amplifying their utility.
From now on, analysts will be able to create user groups directly into Google Analytics, simplifying the whole user management process and easing the pain of managing teams of people. This is a huge step forward in terms of saving time for GA account owners who constantly have to grant similar permissions to many people or give out permissions as people go in and out of various teams and projects. 
To create a user group, go to either Suite Home or your Google Analytics account, navigate to the user management section and simply click the “+” button. That will enable an option to add new groups and start a walk-through to creating a user group. You will then be able to add people to it, assign permissions and so forth.
Here’s a complete Step-by-step guide by Google to creating a new user list.

Image source: Google Analytics Blog

Another new feature added to Analytics 360 enables account owners to define which users will have access to your Analytics account and which do not. Whenever a user oversteps its boundaries or violates a policy, you will be warned through the user management section, and you will be presented with a list of options, including removing that users from your organization.
We have enhanced these policies so you can choose to block policy-violating users from being added to your Analytics accounts. While policies aren’t enforced by default, you have the option to block violator additions.  
When you create or edit your organization’s user policy, you will see a toggle switch like the one below. 

Image source: Google Analytics Blog

About the author

Sebastian Stan

Sebastian is a journalist and digital strategist with years of experience in the news industry, social media, content creation and management, and digital analytics.

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