Google is moving forward with the transition process to the new Search Console, progressively leaving behind the old interface of the tool. The old Search Console reports started to be redirected to the new version since December 13.
Google’s announcement comes as no surprise, as the old platform has fewer features and the reports can’t be used in the same way as the ones from the new Search Console. Due to the changes, Google currently has to consistently go through the effort of maintaining two different sets of reports, which do not match one another.
In early September, when it got out of Beta, Google stated that Search Console users should expect a complete move in the near future.
“While the old Search Console still has some features that are not yet available in the new one, we believe that the most common use cases are supported, in an improved way, in the new Search Console. When an equivalent feature exists in both old and new Search Console, our messages will point users to the new version. We’ll also add a reminder link in the old report. After a reasonable period, we will remove the old report”, according to a press release by Google.
The area most impacted by the change will be Search Analysis, which was revamped under the new Search Console and is now called Performance Report. Other areas impacted by the change are links to the site, internal links, mobile usability, and index coverage reports. Manual actions reports will also be transferred to the new Search Console, considering the changes Google implemented.
The Performance report shows important metrics about how your site performs in Google Search results. This refers to aspects such as how often it comes up in results, average position, click through rate, and any special features (such as rich results) associated with your results.
Marketers and analysts will be able to use this information to improve their site’s search performance, like how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site. It also provides an easier way to learn which queries are made on smartphones, and use this information to improve your mobile targeting or determine which pages have the highest (and lowest) click-through rate from Google search results.
With the roll-out of the new Search Console, Google also released the new Links report, which combines the functionality of the “Links to your site” and “Internal Links” reports on the old Search Console. For the Mobile Usability report on the new Search Console, issue names are the same as in the old report, but now Google allows users to submit a validation and reindexing request when an issue is fixed, similar to other reports in the new Search Console.
Active manual actions and security issues are now shown directly on the Overview page in the new console. In addition, the Manual Actions report has gotten a fresher look in the new Search Console.
Other added benefits of the new search console are the automatic alerts that Google provide, alongside a listing of pages affected by Crawling, Indexing, AMP, Mobile Usability, Recipes, or job posting issues.