Implementation

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...

Selecting your data analytics vendor and technology is not a one-size-fits-all approach. There are many articles out there that list a certain number of steps you need to take, but what many articles lack is what you need to do...

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

In the modern age, there’s a lot of data that needs to be collected, structured, and analyzed in order to deliver transformational insights. A data warehouse is typically used to store and maintain data that helps guide decision-making. However, there...