Insights

Data can truly set us free. It allows us to know our audience, our customers, to implement target marketing, and provide an overall better customer experience. It brings companies and consumers together, the same way the Declaration of Independence states...

In an ideal world, every organization would connect their offline and online data successfully. However, for most organizations today, the goal of connecting offline and online data is simply out of reach due to a plethora of issues. Some of...

Depending on the amount of data you have and the number of variables you want to focus on in your analysis, cluster analysis may be the perfect tool for you. Especially when it comes to improving your user experience, cluster...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

In many analyses, users are segmented into two categories: those who are engaged with a specific aspect of your digital property and those who are not. The goal is to discover how or why those users convert. However, by doing...

This week we released our eBook, A Guide to User Journey Analysis. This comprehensive guide shows you how to use the Cognetik User Journey Analysis Model, which is a user-centric approach that eliminates the need for isolated product analyses. In...

What Is User Engagement & Why Measure It? Whether you are new to analytics, or just need a refresher, user engagement refers to how an individual responses to a digital experience. That experience may be via desktop, tablet, mobile, or an...

There is surely a lot of buzz about artificial intelligence (AI), machine learning (ML), and data science (DS). Views vary widely from what people are doing with AI now and what could be done in the future. The practitioners of...

Testing hypotheses and running experiments can get complicated, especially if you don’t have an organized plan. There are many steps you can take to get started, but how do you know if you’re making the right decisions to produce accurate...