Salesforce, the global leader in CRM, acquired Tableau Software, the leading analytics platform in the world, in a $15.7 billion deal. The transaction will supercharge Salesforce’s efforts into the analytics industry and will accelerate a 1.8 billion dollars opportunity in the digital transformation space.


With the help of Tableau, customers will be able to unlock even greater value from their data, to drive smarter business decisions and more intelligent customer experiences.


“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,” said Marc Benioff, Chairman, and co-CEO, Salesforce. “I’m thrilled to welcome Adam and his team to Salesforce.”


“Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” said Adam Selipsky, President and CEO of Tableau. “As part of the world’s #1 CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations. I’m delighted that our companies share very similar cultures and a relentless focus on customer success. I look forward to working together in support of our customers and communities.”


What the acquisition means for the analytics community


With Tableau, Salesforce will advance its mission and play an even greater role in driving digital transformation, enabling companies from all over the world to tap into data across their entire business and surface deeper insights to make smarter decisions, drive intelligent, connected customer experiences and accelerate innovation.


Customers and data are at the heart of the digital transformation, which is on the main agenda of every business, regardless of the size.


This creates an incredible opportunity for Salesforce and Tableau, as International Data Corporation projects worldwide spending on technologies and services that will enable digital transformation to reach $1.8 trillion in 2022.


By leveraging Customer 360, Salesforce is able to provide companies with a complete, intelligent view of their customers across every touchpoint—sales, service, marketing, commerce and more.


Salesforce also experimented with AI for CRM with Einstein, and today delivers AI-powered analytics for sales and marketing.


By joining Tableau and Einstein, Salesforce is on track to deliver one of the most intelligent and intuitive analytics and visualization platforms.


Tableau also tackled self-service analytics with an intuitive analytics platform. More than 86,000 organizations around the world, such as Charles Schwab, Verizon, Schneider Electric, Southwest and Netflix, rely on Tableau to help them see and understand data.


As part of Salesforce, Tableau will be positioned to scale and further its mission to help people see and understand data. Following the acquisition close, Salesforce ensures that Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community, and will continue to be led by CEO Adam Selipsky and the current leadership team.


Adam Selpisky, Tableau CEO, says in an e-mail to his company that “as our two companies began joint discussions, the possibilities of what we might do together became more and more intriguing. They have leading capabilities across many CRM areas including sales, marketing, service, application integration, AI for analytics and more. They have a vast number of field personnel selling to and servicing customers. They have incredible reach into the fabric of so many customers, all of whom need rich analytics capabilities and visual interfaces. They have a leading brand and generate huge awareness through massive events such as Dreamforce. They have a passionate and engaged global community called Trailblazers. On behalf of our customers, we began to dream about we might accomplish if we could combine our ability to help people see and understand data with their ability to help people engage and understand customers.


Cognetik’s opinion


Salesforce just made it clear that it is very serious about investing in the data analytics space and that we should expect its analytics business to drive a significant amount of revenue in the future.


The news of Salesforce acquiring Tableau comes just one week after Google announced it would be acquiring Looker, another data analytics firm. Salesforce has been making a number of moves recently around trying to grow its footprint and influence within the data analytics space – and this is one of the first real indicators that we need to be taking it seriously in the analytics space.


Another thing to note is that Tableau is incredibly user friendly. Having this type of intuitive technology will have a huge impact on how companies are able to understand the data they collect from Salesforce.” – Daniel Herdean, CEO of Cognetik


About the author

Sebastian Stan

Sebastian is a journalist and digital strategist with years of experience in the news industry, social media, content creation and management, and digital analytics.

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