Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry.

Adobe launched Approximate Count Distinct, a new function for Calculated Metrics
This week Adobe launched Approximate Count Distinct, a function that users asked for some time. Approximate count distinct (APC) takes a dimension as input. What ACD will do is count up the unique dimension items collected within the dimension you’ve specified for the reporting window. The biggest use case that Adobe customers asked is to count the number of unique customers that are interacting with their brand.
For example, if you have customer ID collected in the e-var, you’ll be able to count the number of unique customer this has collected and use that in various reports. Adobe states that they call this the approximate count distinct because it is an approximation, not an exact count of your customers’ ID’s.

Adobe uses the HyperLogLog methodology, which guarantees this number will be accurate within 5% of the exact number, 95% of the time. It is an approximation, but it is the most scalable option that Adobe offers for counting the dimension and using that for other reports as well.
Adobe offers, for example, count and row count. Those are exact count functions, but only usable locally, to the dimension you are viewing, whereas approximate count distinct is more scalable, you can count a dimension and then use that metric in any other dimensional report you are using.

Big Data and Analytics experts are storming the IoT promised-land

Internet of Things providers are taking hiring decisions based on big data and analytics skills. According to a new study, 75% of the IoT providers are prioritizing analytics expertise when it comes to picking their future employees, considering the skills critical for any candidate who aspires to be an IoT expert.
According to a new study by Canonical, 75% of IoT providers say that data analytics and big data skills are the most in-demand skill set they look for in candidates. Embedded software development expertise is a close second at 71%, followed by IT security (68%) and embedded electronics (64%). Three out of every ten IoT providers (35%) say that finding candidates with data analysis and big data expertise is the most difficult to recruit for today.

The future has arrived: 57% of search traffic is now mobile

If five years ago companies would say ‘the future is mobile’, nowadays we already live in the future. A new report from BrightEdge shows that 57% of search traffic is now coming from smartphones and tablets.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
The shift to mobile first also disrupts the ranking positions for a vast majority of keywords. The BrightEdge study shows that the ranking was different depending on the device you searched from and it vary from mobile to desktop.  Research indicates 79% of all keywords rank different on desktop compared to mobile, with 47% of those being keywords in positions 1-20, according to Search Engine Journal.

About the author

Sebastian Stan

Sebastian is a journalist and digital strategist with years of experience in the news industry, social media, content creation and management, and digital analytics.

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