Adobe Summit 2018

If you're at, or paying attention to the Adobe Summit, you are hearing the word "experience" a lot. The basic claim Adobe is making about experiences is this: "Becoming an experience-based business is how you will succeed. And with today's...
Most ideas I hear are not based on data, but rather on what people believe. You need to have a model to make those big decisions objective.   Subway undergoes an important digital transformation, in a world where personalizing your customer’s experience is...
Adobe Summit, one of the biggest digital analytics conferences in the world, is here and we can feel the buzz and the excitement it radiates.   This year’s event takes place again in Las Vegas, a city where dreams come to life...
The first General Session of the Adobe Summit just ended. It was an incredibly revealing journey that showed us how the future of digital is going to look like. And let me just say this: the future is brAIght!   The main...
Today is the first Adobe Summit day and it started with a wild keynote. Full coverage to follow, but until then, we’re still energized about what happened yesterday at the UnSummit, where 12 speakers talked about new powerful ideas and...
This is the first completely free solution to migrate clickstream and marketing data to data warehouses such as Snowflake, Teradata, Postgres, Microsoft SQL Server, as well as Amazon Redshift, MySQL and Google BigQuery. Read below for additional features you...
Thousands of fellow analysts and data people are joining Vegas to share powerful insights and case studies about their work with the Adobe Product Suite, as well as different implementations in their companies.   Starting Monday, analysts and marketers from all over...
Part of the Cognetik team just landed in Vegas for the Adobe Summit. During our flight, we’ve heard at least half a dozen excited people across the plane talking about the Adobe Summit. They were talking about what sessions they...
Adobe Summit 2018 will bring more than 530 speakers on the stage, who will take part in over 320 sessions across the 5-days event. Safe to say that the event will be massive, right?   Besides Adobe, this year’s event will boast...