Analytics

How are you planning on reporting all that holiday traffic this season?   With the shopping season approaching, analytics teams must collect data and combine it for analysis in a structured way. Most of us though are neck-deep into updating data...
Both data science and business analytics involve collecting data, modeling, analyzing, and gaining insights. But you may be asking yourself what sets data science and business analytics apart. In this overview, we’ll walk through what business analytics is, what data...
Not everyone is born an engineer, but we’re all living in the digital age. Websites rapidly evolve, technologies advance with blazing speed, and marketers need to keep up with dozens of new solutions born every month.   Any business with a...
A/B testing is not a process run just by analysts. This is a process that requires several different team members for every experiment. In this post, I’m going to break down what the specific steps are to building an A/B...
Why Mobile App Health Matters In today’s heavily saturated world of mobile apps, the competition is intense. That is why it’s essential to create an app that attracts visitors, runs smoothly, and also meets the KPIs for your business. In order...
In this quick overview, we’ll take a look at why data matters when it comes to the, often times, less nimble world of mobile apps, and how you can accelerate your product design efforts.   First off, every company should make data-driven...
Thousands of fellow analysts and data people are joining Vegas to share powerful insights and case studies about their work with the Adobe Product Suite, as well as different implementations in their companies.   Starting Monday, analysts and marketers from all over...
Part of the Cognetik team just landed in Vegas for the Adobe Summit. During our flight, we’ve heard at least half a dozen excited people across the plane talking about the Adobe Summit. They were talking about what sessions they...
October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons...