Spotlight

Everything we do in life is determined by emotions. In spite of our best attempts to suppress them, we live in a world driven by emotions, which affect the way we behave, the way we live, the way we love...
Generally, when we think about analytics, we see numbers, KPIs, endless rows of data, structured or unstructured, the excruciating pain of figuring out how to import everything and organize it. But we sometimes forget that everything starts from the foundation.   Being...
There are many great articles that can get you started on Machine Learning but so many of them focus on a handful examples that have little relevance to the real world. After all, there are only so many cases where...
  Tableau CEO Adam Selipsky and a few other data leaders “busted” five different myths in the analytics world that people take for granted, but are, in fact, wrong.   “Myths are often used to explain the unexplainable. What fascinates me about myths...
Dear dashboard obsessors,   I am concerned about your zeal and overall passion for the tools we call dashboards. Let me start by saying that I am not down on dashboards, I make dashboards all the time. I believe dashboards are an integral...
  Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What's the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as...
Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope...
Last month we started a new series about content analytics. In the first article, 'Social Media in the age of free, unlimited information. Do people really want to be lied to?', I presented the reasoning behind companies' and publications' decisions...
I’ve enjoyed a rich career in the digital analytics industry for just under a decade and I am excited to have joined Cognetik as the Executive Director of Client Success. During my career in Analytics, I had the opportunity to...