Our Purpose Is to Transform
the Communities We’re In

Discover what we do, where we’re going,
and why we exist




Los Angeles


Salt Lake City








We sky-rocket our clients' careers.
Our team, insights, and products fundamentally transform digital analytics operations of Fortune 1000 companies.

Daniel Herdean

CEO & Co-founder

As CEO & Co-founder of Cognetik, Daniel has played an integral part in the growth and development of the organization. His strong leadership skills, passion for solving even the most difficult problems, and willingness to roll up his sleeves allows him to push the boundaries in the analytics space. Daniel brings leading expertise by providing both strategic and tactical support on digital operations across highly cross-functional customer experiences. His profound knowledge of data, analytics, and management makes him an invaluable asset when helping the Fortune 1000 exceed their goals and uncover millions of dollars in hidden revenue.

Cat Iuga

President & Co-founder

Throughout his career, Cat has played a pivotal role in leading and consulting with the analytics practices of some of the top companies in the world. As President, Chief Analyst, and Co-founder of Cognetik, Cat’s innovative insights consistently provide informed decisions that have uncovered millions of dollars in revenue and saved thousands of engineering hours for his clients. His knowledge and expertise in the digital analytics landscape run both wide and deep. As a result, he has gained the trust of many enterprise executives because of his ability to help drive continuous, sustainable growth. His dedicated work ethic, positive mindset, and unwavering generosity greatly influence who he works with to accomplish their goals.

Matt Alexander

CTO & Co-founder

Matt is an expert data collection engineer with a unique background in enterprise architecture, business analysis, and team leadership. As CTO, Matt leads Cognetik’s Analytics Engineering team, driving industry and internal standards that determine how tools are used and integrated for Cognetik’s clients. Throughout his career in the digital analytics industry, Matt has helped numerous businesses track and give a voice to their website and mobile app users, with the purpose of enabling executives to uncover actionable insights.

Radu Lucaciu

Chief Software Architect

As Chief Software Architect of Cognetik, Radu oversees software architecture design, programming, and development. Throughout his career, he has built and created many applications, some with hundreds of thousands of downloads, that are used all over the world. His rare sense of algorithmic and analytical thinking allows him to masterfully handle the communications side of any business in addition to technical specifications. His passion for building talented teams helps equip clients with the tools they need for success.