Our Purpose Is to Transform
the Communities We’re In

Discover what we do, where we’re going,
and why we exist




Los Angeles


Salt Lake City








We sky-rocket our clients' careers.
Our team, insights, and products fundamentally transform digital analytics operations of Fortune 1000 companies.

Daniel Herdean

CEO & Co-Founder

As CEO & Co-Founder of Cognetik, Daniel has played an integral part in the growth and development of the organization. His strong leadership skills, passion for solving even the most difficult problems, and willingness to roll up his sleeves allows him to push the boundaries in the analytics space. Daniel brings leading expertise by providing both strategic and tactical support on digital operations across highly cross-functional customer experiences. His profound knowledge in data, analytics, and management makes him an invaluable asset when helping the Fortune 1000 exceed their goals and uncover millions of dollars in hidden revenue.

Cat Iuga

President & Co-Founder

Throughout his career, Cat has played a pivotal role in leading and consulting with the analytics practices of some of the top companies in the world. As President, Chief Analyst, and Co-Founder of Cognetik, Cat’s innovative insights consistently provide informed decisions that have uncovered millions of dollars in revenue and saved thousands of engineering hours for his clients. His knowledge and expertise in the digital analytics landscape runs both wide and deep. As a result, he has gained the trust of many enterprise executives because of his ability to help drive continuous, sustainable growth. His dedicated work ethic, positive mindset, and unwavering generosity greatly influences who he works with to accomplish their goals.

Matt Alexander

CTO & Co-Founder

Matt is an expert data collection engineer with a unique background in enterprise architecture, business analysis, and team leadership. As CTO, Matt leads Cognetik’s Analytics Engineering team, driving industry and internal standards that determine how tools are used and integrated for Cognetik’s clients. Throughout his career in the digital analytics industry, Matt has helped numerous businesses track and give a voice to their website and mobile app users, with the purpose of enabling executives to uncover actionable insights.

Radu Lucaciu

Chief Software Architect

As Chief Software Architect of Cognetik, Radu oversees software architecture design, programming, and development. Throughout his career, he has built and created many applications, some with hundreds of thousands of downloads, that are used all over the world. His rare sense of algorithmic and analytical thinking allows him to masterfully handle the communications side of any business in addition to technical specifications. His passion for building talented teams helps equip clients with the tools they need for success.


We Care About

Our engineers, analysts, and data scientists bring peace of mind to those who define the future of digital inside Fortune 1000 marketing & analytics departments.


Our suite of data products advance digital transformation across all industries, from aerospace to nonprofits.


We don’t wait for the future of digital. We create it.

Our award-winning work disrupts the world of data as you know it.


We chart a clear, confident, and data-driven path and deliver transformational business insights that drive millions in incremental revenue and skyrocket our clients’ careers and skill sets.

We’re on a mission to invest in our communities, through our professional and personal lives.


  • We love what we do, and we have lots of fun while we do it. It’s truly a great place to work.
  • We actively invest in the local talent of our cities by finding people with great potential and training them in the analytics industry.
  • We evangelize our industry in schools and universities across different continents.
  • We play an active part in social issues related to our local communities.

Family comes first within Cognetik. Children and partners are not a rare sight at our offices or company outings.


This is why, even though we have multiple offices around the world, all of our employees are encouraged to design their own schedule to fit their family responsibilities and needs.


Join Our Team

Working with the right team and technologies can solve seemingly impossible problems.