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Recent blog posts

Current Issues Facing Clickstream Analytics QA For many years, clickstream analytics quality assurance has meant that engineering and QA resources have to manually spot-check clickstream beacon calls for errors or unexpected data values.    Some clickstream tools also have no data transformation layer,...

While it is true that data is at the heart of any digital business today, data alone can not provide all of the answers organizations seek. Companies need insights and actionable paths they can take to optimize and adjust the...

Halloween has arrived, and we know at Cognetik that the topic of leveraging data, big data, and becoming data-driven can seem scarier than most monsters for many businesses out there. We’re here to calm your nerves and help you conquer...

A few years back, tech evangelists were preaching that having a unique website or app was the key to success. And for the most part, they were right. In the old Internet paradigm, people needed to find their niche, which...

In the age of speed, the QSR (Quick-serve restaurant) industry is booming. With an ever-growing enthusiasm, analysts, marketers, sales people, managers, and executives gather every year at the Fast Casual Executive Summit to hear from top-level restaurant executives who are...

Let’s get down to it. We know data science is beneficial, and the importance of it for businesses today can fall into two categories.   The first is if you have business problems that you know can be solved by machine...

Optimizely is one of the leading A/B Testing tools on the market. With Optimizely, you can test anything from headline ideas, CTAs, colors, pricing algorithms, and more. Optimizely lets you control how many people see your experiments and then measures...

Along with the launch of iOS 13, iPadOS, and Safari 13, Apple announced a major update for analysts: the new ITP 2.3.    With the previous update, ITP 2.2, Apple focused mostly on the abuse of so-called link decoration for the purposes...

Digital transformation has been one of the biggest trends in the past 10 years. Managers, executives, and entrepreneurs around the world have digital transformation at the top of their agenda. As a result, it’s almost impossible to talk about the...