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Spotify, one of the most innovative companies in the entertainment industry, announced adding publishing analytics capabilities to their platform.   Spotify Publishing Analytics is the first analytics tool from a music streaming service, tailored for publishers, to better understand the audience,...

Forms are everywhere in today’s digital world. You see them on websites and fill them out without even thinking twice about it. Every day you log in to apps, and those fields where you type or tap in your information...

How are you planning on reporting all that holiday traffic this season?   With the shopping season approaching, analytics teams must collect data and combine it for analysis in a structured way. Most of us though are neck-deep into updating data...

What Are Dashboards? Dashboards are visualizations of your businesses' behavior, health, and activities that excel at showing complex information in a simple way. They display incoming data from many different programs (eg, Google Analytics, SalesForce, Survey Monkey) and data warehousing systems....

Both data science and business analytics involve collecting data, modeling, analyzing, and gaining insights. But you may be asking yourself what sets data science and business analytics apart. In this overview, we’ll walk through what business analytics is, what data...

Not everyone is born an engineer, but we’re all living in the digital age. Websites rapidly evolve, technologies advance with blazing speed, and marketers need to keep up with dozens of new solutions born every month.   Any business with a...

A/B testing is not a process run just by analysts. This is a process that requires several different team members for every experiment. In this post, I’m going to break down what the specific steps are to building an A/B...

Data analytics grew way past its original boundaries and it's getting traction in areas where a few years ago few would have imagined.   The US healthcare system is one of the greatest adopters of analytics solutions. Hospitals strive to improve...

In today’s heavily saturated world of mobile apps, the competition is intense. That is why it’s essential to create an app that attracts visitors, runs smoothly, and also meets the KPIs for your business. In order for your app to be successful, you first have to look at the story behind the data, and each story is unique.