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Recent blog posts

With 2020 being right around the corner, it’s always a good idea to take stock of your company’s performance in 2019, and set new goals for the coming year. The best way to kickstart the process is to check if...

e-Commerce sales soared at the start of this holiday season, with Thanksgiving, Black Friday and Cyber Monday registering record numbers.    At the same time, all across the U.S. retail sector, visitor numbers in traditional stores dipped by around 3% compared to...

The basic concept of retail has remained unchanged throughout the ages, with retailers providing what people need or want and consumers buying the goods or services that best satisfy their needs. However, the retail industry today is infinitely more complex...

This week, we released our Retail Industry Analysis Report, a comprehensive study of the retail industry. The report encompasses not only the industry as it is today and the history of retail but also a series of forecasts about how...

Current Issues Facing Clickstream Analytics QA For many years, clickstream analytics quality assurance has meant that engineering and QA resources have to manually spot-check clickstream beacon calls for errors or unexpected data values.    Some clickstream tools also have no data transformation layer,...

While it is true that data is at the heart of any digital business today, data alone can not provide all of the answers organizations seek. Companies need insights and actionable paths they can take to optimize and adjust the...

Halloween has arrived, and we know at Cognetik that the topic of leveraging data, big data, and becoming data-driven can seem scarier than most monsters for many businesses out there. We’re here to calm your nerves and help you conquer...

A few years back, tech evangelists were preaching that having a unique website or app was the key to success. And for the most part, they were right. In the old Internet paradigm, people needed to find their niche, which...

In the age of speed, the QSR (Quick-serve restaurant) industry is booming. With an ever-growing enthusiasm, analysts, marketers, sales people, managers, and executives gather every year at the Fast Casual Executive Summit to hear from top-level restaurant executives who are...