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Adobe Analytics, one of the most in-demand analytics solutions in the industry, is among the favorite tools for Fortune 1000 companies when it comes to analyzing their data.    Adobe’s suite has a lot of powerful built-in functionalities, which analytics companies from...

The global Internet of Things (IoT) analytics market size is swiftly expanding and is expected to reach $57.3 billion by 2025, according to a study by Grand View Research. During this period, the forecasted growth will be registered at a...

Today’s world is defined by digital experiences. We have more technology options than ever before, and competition between businesses is at its highest. The success of any campaign is determined by data and insights at all levels: audience, campaigns, channels,...

Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. Analysts around the world use it to discover high-value audiences and power customer intelligence for their business. Adobe Analytics...

Tableau, the leading analytics platform in the world, is the go-to data viz tool for tens of thousands of analysts and BI practitioners around the world.    Even though it doesn’t seem that hard to pick up, becoming a Tableau expert takes...

The Cognetik Cloud Connector is getting a major UI redesign, making it easier for analysts, marketers and BI practitioners to interact with the platform while keeping the same functionality and features.    The new Cognetik Cloud Connector Wizard Edition will break down...

Adobe DTM, a veteran from the Adobe suite, is starting to fall completely off the radar after Adobe announced in 2017 that they’re replacing the dynamic tag management solution with a completely new product, Adobe Launch.    Following the Launch announcement, Adobe...

The Customer Journey Analytics market is one of the fastest-growing sectors in our industry today, and market forecasts predict that it will exponentially grow from $5.92 billion in 2018 to 25.93 billion by 2026, at a CAGR of 21%, according...

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...