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Recent blog posts

Cognetik is excited to announce that, starting today, we are part of Brillio.   For years, Cognetik has enabled companies across the globe, including Facebook, Pizza Hut, and McDonald’s to build and implement analytics solutions that optimize customer experience to increase loyalty,...

Major updates from major software providers in the past few years have revolved around the topic of the privacy revolution. With iOS 14, Apple took privacy not only one step further, but ran the extra mile.    App developers typically rely heavily...

The in-memory analytics market is rapidly expanding and is set to reach $10.85 billion by 2027 compared to $1.89 Billion in 2019, an annual growth rate of 24.4%, according to new market research.   When it comes to processing data, speed is...

In the first part of this two-part article, I discussed at a very high level the importance of understanding your customer data and the various types of audiences you currently have interacting on your digital platform. Now let’s talk...

I cannot stress enough how important using data to drive your decisions is; now, more so than ever. Most businesses are experiencing an influx of traffic to their digital platforms due to COVID-19 and many are observing rapidly changing shifts...

The COVID-19 pandemic is setting a new way of life, where people have different desires, different expectations and needs. The challenge for businesses is to react to that, to slide in and provide answers, solutions, services or products that people...

Optimization is an opportunity to systematically test improvements on a company’s products, services, or offers. Testing the user experience may include elements of design, mechanisms, pricing, locations, colors, words, etc., to reveal which combinations work best for your business and...

Tableau 2020.1 has released new and exciting ways of adding interactivity and empowering storytelling for your audience. Some of the most requested features have become reality, and some of the most frustrating limitations have been eliminated. Below, I’ll walk you...

As business interactions around the world become increasingly digitized, massive amounts of data are created and can be evaluated through predictive analytics tools to give users a better understanding of market dynamics and underlying trends.    Predictive analytics is already one of...