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Today is the first Adobe Summit day and it started with a wild keynote. Full coverage to follow, but until then, we’re still energized about what happened yesterday at the UnSummit, where 12 speakers talked about new powerful ideas and...

This is the first completely free solution to migrate clickstream and marketing data to data warehouses such as Snowflake, Teradata, Postgres, Microsoft SQL Server, as well as Amazon Redshift, MySQL and Google BigQuery. Read below for additional features you...

Thousands of fellow analysts and data people are joining Vegas to share powerful insights and case studies about their work with the Adobe Product Suite, as well as different implementations in their companies.   Starting Monday, analysts and marketers from all over...

Part of the Cognetik team just landed in Vegas for the Adobe Summit. During our flight, we’ve heard at least half a dozen excited people across the plane talking about the Adobe Summit. They were talking about what sessions they...

Adobe Summit 2018 will bring more than 530 speakers on the stage, who will take part in over 320 sessions across the 5-days event. Safe to say that the event will be massive, right?   Besides Adobe, this year’s event will boast...

Cambridge Analytica. A name that emerged from virtual anonymity and became a trojan horse for Facebook. At least for now.   A small digital company specialized in profiling potential voters for candidates managed to be the epicenter of the biggest scandal...

October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons...

Year after year, analysts know that when spring comes, Adobe Summit is there to greet it.   This year makes no exception, and the Cognetik team is thrilled to be in Vegas once more, at ground zero of one of the biggest...

Google released new features for one of the most popular reporting platforms in the world, introducing a more powerful way to organize and manage access the Analytics accounts: user groups inside Google Analytics, plus enforceable user policies.   By adding the...