We approached the client knowing they had three main challenges ahead:
- Rearchitect the client’s analytics implementation.
- Create a trustworthy data environment for the client to gain trust in the reporting team.
- Generate real insights from accurate data so the client could immediately see the benefits of the solution we brought them.
As a result, we deepened our collaboration with their development agency to improve and solidify their data layer. We also worked with the client in reimplementing data collection via their tag management system to provide a maintainable, performant tracking architecture.