Funnel analysis: If the data you’re basing your sales on is biased, then your decisions will also be biased. Analyze events data to attribute conversion rates to specific user behavior and drive marketing ROI.
Traffic analysis: Get a detailed analysis of your traffic, segments, micro and macro conversion events, purchasing metrics, customer loyalty, campaigns, channels, and more.
Remarketing & behavioral analysis: See what your users’ most valuable paths to purchase are. Leverage your knowledge about users behavior to maximize the output of your remarketing campaigns and generate high-value behavioral insights.