Data Strategy

Putting the pieces together

By understanding your vision of the future, aligning on your objectives/goals, and identifying the root cause(s) to the pain points you experience, we help carve out an ideal path toward creating a more advanced data-driven culture and organization.



Strategic Consulting

In our discovery and planning workshops, we collaborate together to define the objectives and goals of your organization. By identifying problem statements and restrictions, we uncover solutions so you gain the most out of your analytics strategy. As a result, you walk away with a clearer picture of what you should be working toward.

  • Customized Assessments: We provide customized assessments that identify what is working well and any pain points within your analytics strategy. This process reveals how to fill in the gaps of your organization and drive growth.


  • Customized Roadmaps: We walk you through the process and break down barriers together to solve for use cases. Our detailed roadmaps provide specific projects and initiatives tailored to your organization’s needs. With all the pieces in place, we put you on the road to success in no time.

After conducting conversations with all disciples and stakeholders, we dive into an organization-wide audit that determines the analytic maturity of the following areas in your business:


  • Data collection
  • Data processing
  • Data analysis practices
  • Data governance
  • Data evangelism
  • Data-driven product development, marketing, and strategy
  • Team structures
  • Machine learning, AI, and general data science practices
  • And more!


Our audits reveal key insights and shine a light on the current state of your analytics practice.

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Business Analytics Strategy

Integrate data from disparate systems to provide a single view of a customer. Your different systems have distinct ways of identifying customers and their activities. You need a unified view in order to truly understand your customers.


We are experts in unifying data sets to provide reliable and understandable insights. A successful data integration will deliver trustworthy data from multiple data sources.

We start by interviewing your business stakeholders to learn about their specific goals. From those interviews, we compile lists of reporting requirements, which aligns data collection to your business goals.


It is paramount to know where you want to go in order to quantify the progress you are making toward achieving your goals. You may have a goal of migrating brick-and-mortar traffic to your digital properties, or getting more users to sign up for loyalty clubs, or to allow app notifications. What is your progress on those goals? Can you forecast the digital team’s performance against these goals through the end of the year?

Implement Data Governance policies to establish fundamental processes for your organization in key areas, such as data collection, quality assurance, security, accessibility, and analysis.


Clearly defined procedures will drastically reduce the timeframe from ideation to implementation and analysis, and will decisively drive your business toward data driven decision making. Strong Data Governance practices will highlight personal data protection as one of your company’s top priorities, and will demonstrate your commitment to safeguard your customers’ valuable data assets.

There are hundreds of business intelligence tools to choose from, and selecting the best one for your business doesn’t have to be a trial and error endeavor. We can help you:


  • Evaluate and select the right tools for your particular analytic needs
  • Add data collection to a site’s architecture
  • Author custom code to collect data specific to your business needs


Our experience shows that developers are not trained to implement the data collection needed to answer specific business questions. Cognetik’s Analytics Engineers collaborate with your developers to add data collection to your site’s architecture.

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